The Great Disruption: How Business Is Coping with Turbulent Times. By Adrian Wooldridge, Management Editor and 'Schumpeter' columnist for The Economist . Excerpt from an interview on ABC Radio National's Big Ideas plus a link to full interview with Wooldrige about his book.
"As capitalism moves towards a period where brainpower matters more than muscle, in which services matter more than just manufacturing, creativity moves towards the centre. The big question becomes how do you train for creativity. The arts is the right thing to do. We need much more emphasis on the arts. Allot of stuff - numbers, quantity of stuff – all that really difficult stuff can be done by machines. The thing that really distinguishes human beings is creativity, and artistic creativity. And allot of what makes companies successful is their capacity to tell stories about the world. To conjure up interesting images, or interesting narratives which act as a hook to us. Increasingly, what we buy with our money is entertainment. The arts are at the centre of this. … This notion [..] that we need more science, more engineering, [...] those jobs are going to be automated out of existence by robots because robots are pretty clever at this sort of stuff. It’s the specifically human thing that will be our selling point. The future will depend really on our capacity to interact with technology. So we have to think where does our comparative advantage lie? Our comparative advantage doesn’t lie in our ability to process large numbers of figures very very quickly."